By Mark Samuels

"When we decided to make our own mobile app, we knew it could be a mode of competitive differentiation for us," says Kieran Delaney, director of IT at Innserve. Developing applications in-house on Android is the best way to ensure the right software functionality required for workers at the company, which manages the drinks-dispensing systems for 80,000 pubs, bars and cafes, according to Delaney.

 

By Elianna Hyde

Mobile devices have become central to people's daily activities. On the average, users in the US spendmore than three and a half hours on their devices per day. This year, mobile screen time is even expected to surpass the time spent on televisions, as tablets and phones are not just used for entertainment but for work, ecommerce and financial transactions.