By Tulika Bose
The words India and mobile first are synonymous – in advertising lingo you almost never hear one without the other. And for good reason - consumers across India and the wider APAC region are increasingly reliant on their mobile devices – from entertainment during lockdown through casual games, catch up TV and social media, to booking taxis, checking the weather, searching for lunch bargains and paying for groceries. And the undisputed queen of Asian mobile user engagement – the mobile app. In fact the mobile app is so ubiquitous across APAC that over 75% of digital users consume all their social media, lifestyle, travel, news and utility content on apps.1
By Eldar Chernitsky
Low-code development has been around for many years and has experienced ebbs and flows in popularity, but has recently picked up steam again due to COVID-19. Businesses are looking to ramp up their digital transformation efforts — whether that means just starting an initiative or making significant changes or improvements to digital products already in use. Low-code development can be a great way to quickly build prototypes that help take innovative plans from ideation to validation.One thing is for sure: low-code app builders simplify and democratize traditional development, putting a large amount of responsibility on low-code platform developers to keep everything running smoothly.