By Will LaSala
Fraudsters, hackers and cybercriminals are targeting the mobile channel more aggressively today than ever before. The vast majority of Americans now own smartphones (81%), and they are using the devices more and more often for financial transactions, from banking to shopping to peer-to-peer payments. Analysts estimate more than 2 billion people around the globe use digital devices such as smartphones, tablets, PCs and smartwatches for banking services, and nearly one-third of Americans use their mobile banking app the most, behind apps for social media (55%) and the weather (33%).
By Firdaus
In the current digital age, it is not enough for a business to use a single channel to market their products and services. In the digital environment of the 21st century, having a multi-channel marketing strategy for your business is the key. Businesses today face many challenges when marketing their products and services. Therefore, businesses feel the need for establishing and maintaining an effective presence. This is where digital channels come in. To get this done, using different apps is another effective way to grow your business.
