By Kristina Poghosyan
You’re on the verge of success, got your mobile app idea and all. You’ve maybe even gone through the process of execution. What’s left to do is to take care of the marketing activities, and the big question rises above your head inside a cloudy bubble: should you hire a mobile app marketing agency or risk the “DIY online marketing approach”?
By Almitra Karnik
Customers are picky about their apps. U.S. consumers have an average of 20 apps on their phone (subscription required), but today's savvy consumers install and delete apps frequently. According to research by my company, CleverTap, 42% of users uninstall an app after 30 days, and there's only a 5% chance that the same user will re-install your app once it's off their phone.
