By Evelina Brown
It is commonly known now that the world is going mobile. There are reports showing 60% of the searches on Google are done on mobile devices. Meaning to say, if you can go mobile with respect to your business marketing, chances are you can be successful as you can hit the vast majority of the market. And this is the bottom line why businesses need an app development company.
By Mathew Broughton
As the decade draws to a close, ExchangeWire has invited thought leaders from across the industry to share their predictions and insight into what 2020 will hold for the ad tech and martech industries. Under the spotlight today is mobile and in-app advertising. With technical developments and the early-stage rollout of 5G bolstering the sector, with display advertising facing uncertainty, will next year bring about a further shift to mobile?
