By Lashanne Phang
In this second part of a three part of series, PubMatic’s APAC in-app specialist Lashanne Phang looks at the mobile in-app opportunity for the buy side – what are the pros and cons of this format for buyers? eMarketer projects that mobile ad spending will reach $400bn by the year 2023, up from $286bn this year. With numbers like these, it’s evident this growing format is here to stay. So what do media buyers need know?
By Harlyn Pacheco
The lives of millions of Latin Americans operate exclusively on smartphones. Mobile usage is growing fast, with users predicted to rise from 62 per cent of the population in 2017, to 79 per cent in 2025, according to Statista. The adoption of applications that bring services and opportunities to millions of smartphone owners in sectors such as fintech, eCommerce, food delivery, and ride-hailing is expanding across the region, with no signs of abating.
