By Danny Klein
Connection remains key during COVID-19, and it's changing every second. A couple of years ago, App Annie conducted a study that suggested a shift in mobile behavior. Remember those days when everybody got a smart phone and downloaded 100 different icons? Those practices evaporated. For starters, most of us have now had a smart phone for years. But App Annie also discovered 30 percent higher engagement in non-gaming apps for Gen Z versus older demographics.
By Tom Tovar
Organizations are under more pressure than ever before to rapidly produce both new apps and updates to existing apps, not only because it’s essentially the only way they can interact with their customers, but also because there will be a flood of new users who previously relied on physical locations to conduct their business.
