By Malcom Ridgers
Web and mobile application development are becoming an increasingly popular way for companies to boost customer engagement and promote long-term business growth without a huge marketing budget. Mobile applications have become a major source of profit for businesses of all sizes. Companies like Target, Wells Fargo, and Nike are using their mobile apps to reach new customers and increase sales from current consumers.
By Viral Jani
Music has never been easier to access, but it’s not just accessibility that has upended the music industry. It’s the mobile apps that have not just been conduits for music but also the meaningful triggers for converting listeners into fully-paid subscribers—a great example of technology driving monetization. It’s worthwhile to observe that this massive music-app revolution is emanating out of a crater-sized impact that the mobile apps have had on the global economy lately.
