By Liz Waldeck-Pinckert
Liz Waldeck-Pinckert, Director of Client Partnerships for North America at AdColony, highlights mobile publishing trends that aren’t likely to change no matter what 2020 brings us. The first quarter of the year is typically when ad-tech companies like to identify trends, measure consumer sentiment and behavior and gauge both advertiser and publisher appetite for different types of media, campaigns and ad units.
By Neal Taparia
You can already envision it. You have a great idea for an app, and after your launch growth will skyrocket, your product will become well known, and you’ll sell for a sizable sum. If only all start-ups had an Instagram-like storyline. Anyone who has ever let their entrepreneurial spirit fly knows the challenges that fledgling businesses face.
