By Blake Morgan
Online shopping has experienced huge growth due to the COVID-19 pandemic, but technology is for more than just shopping online. Mobile apps can greatly improve the in-person shopping experience. Apps have long been the future of in-person retail, but the pandemic sped up their adoption. Apps help brands continue to deliver great experiences while maintaining social distancing and following local guidelines. Mobile apps are key to solving many of the problems retailers face during the COVID-19 pandemic.
By Johannberg
The COVID-19 pandemic has quickened a trend that’s already been on the rise for years: mobile commerce. According to eMarketer, in the next two years commerce via mobile apps is expected to grow by 68% and will account for half of all e-commerce purchases. However, research by Guardsquare has revealed that many of the top retail mobile apps don’t have even basic security protections in place.
