By Alex Drag
Whether a company is creating mobile applications for e-commerce, customer service or internally to boost employee productivity, the rapid development and effective deployment of mobile apps has become a business imperative.The global mobile application market was estimated at $106 billion in 2018 and is expected to hit $407 billion by 2026; an annual growth rate of 18.4%, according to Valuates Reports. Growth is being driven primarily by e-commerce, gaming and IoT, according to the report.
By Jon Hudson
COVID has rewritten the rules of user acquisition campaigns for app developers. It has favored specific categories of apps, driving massive boosts in mobile usage and install volume. App marketers had to pivot in a heartbeat, optimizing their marketing mix and responding to volatility with few guideposts available to them. The volatility won’t go away in 2021, and app marketers can’t dust off their app campaigns and pick up where they left off back in the first quarter of this year.
