By Ari Brandt
How do retailers survive a pandemic when consumer behavior shifts primarily to the home’s convenience and safety? While retailers have adapted and evolved their ecommerce approaches in many ways, the pandemic arguably prompted them to bring mobile commerce solutions to the forefront, and most specifically, their app-based strategies. 88% of time spent on the mobile web happens in apps. Research from Criteo shows apps have three times the conversion of the mobile web. As competition accelerates for the digital dollar, retailers should place their app front-and-center as the main entry point for omnichannel commerce.
By Marc Berman
Developing mobile apps is not easy. It can take weeks to months for an app to complete. With tighter deadlines and more demanding users, app developers have to find ways to speed up the app development process. This would allow them to create more apps in a shorter span of time too without negatively impacting the quality of the mobile application. That is where low code app development solutions come into play.
