By Andriy Chumachenko
With 2.43 million apps available in the Google Play Store and nearly 5 million in the Apple App Store, standing out in a sea of competition isn't easy. At my digital marketing agency, we believe that app growth is an ongoing process that requires an integrated approach. Here are some of the strategies we use to help our clients successfully grow their apps.
App Store Optimization (ASO)
By Q M Ashfaq Ali
In the digital age, having a robust mobile presence is not just a luxury but a necessity for brands aiming to stay competitive.
For a leading news organisation like Prothom Alo, being accessible on both iOS and Android platforms is crucial. However, developing and maintaining apps on these platforms is notoriously expensive. The primary reasons for these high costs include a shortage of skilled developers, especially for iOS, and the increasing demand for their expertise.
