By Jan Sysmans
Mobile applications have emerged as the primary platform for consumers in India to engage with mobile brands, prompting a shift in the threat landscape where malicious bot activity is increasingly targeting mobile platforms. Botnet assaults are becoming more sophisticated, mirroring human behavior and exploiting genuine mobile app functionalities, rendering them difficult to identify. The 2024 Imperva Threat Research report, for one, reveals that bad bots now comprise nearly one-third of all online traffic because of how much they’ve advanced in recent years. And the stakes are incredibly high; for example, IBM’s Cost of a Data Breach report shows that the average data breach cost in India reached INR 179 million in 2023 – an all-time peak for the report and a nearly 28% increase since 2020.
By Jack Wilson
Nowadays, well-designed, intuitive, and strategically-implemented mobile applications are offering endless possibilities for businesses. If you are a startup, and looking to enhance brand visibility, improve customer engagement, and boost revenue growth, then investing in cross-platform mobile development can be a profitable solution.
Well, the process of cross-platform app development comes with several challenges but that can be resolved with outsourced product development partners.
