by Rohan Mathawan
In-app purchases (IAPs) and microtransactions have become a cornerstone of mobile app monetization, generating billions of dollars annually for developers and companies. As the mobile app industry continues to evolve, so too does the landscape of these monetization strategies. This article will explore the current trends in in-app purchases, the growing popularity of subscription models, and the impact of regulations and consumer preferences on the future of microtransactions.
By Manish Mimani
In the digital age, mobile apps have become indispensable, driving unparalleled customer engagement and seamless experiences. With exponential growth of mobile app usage these apps are not just convenient tools but critical components of modern financial services transforming how customer manage their finances, make transactions, and interact with financial institutions. As of Q4 2023, digital wallets and payment apps emerged as the most popular financial apps in India, with over 100 million downloads, and this trend is set to continue. However, with this Number in usage comes corresponding increase in security threat. Deep tech, including Artificial Intelligence and Machine Learning, is proving to be robust technology in mobile app security, providing strong solutions against threats & cyber-attacks.
