By Jenna Cyprus
In 2019, mobile marketing is more important than ever. Digital marketing trends are always changing, but mobile marketing is here to stay. Mobile marketing may even become the standard, if it hasn’t already. According to Pew Research, 81% of Americans own smartphones. CIO Dive reports that up to 70% of all web traffic now comes from mobile devices. If you’re not reaching your target market through mobile marketing, you’re leaving money on the table.
By Steven Lerner
With new resources in IT, mobile app development is one of those areas where businesses are hoping to create a competitive advantage. When developed the right away, mobile applications can be a significant boost to an enterprise undergoing digital transformation.
