By Kelly Street
As mobile banking continues to expand and evolve, mobile app ratings are one of the most important factors driving consumer discovery and conversation. According to an Apptentive study, 79 percent of consumers check ratings and reviews before downloading an app and 53 percent check before updating an app.
By Samuel Bavor
When it comes to mobile apps, one thing is for certain: in recent years, they’ve really taken off! Very few people who have mobile phones or tablet computers are unaware of the importance of the app to the functioning and value of a smartphone. But even fewer position apps in their important cultural contexts.
