By Amy Hinote
By definition, an application programming interface (API) is a set of routines, protocols, and tools for connecting software applications. Simply put, in the vacation rental industry, an API is the communication protocol that allows your technology systems to connect and interact with each other. For example, think about your software system, website, and keyless lock system. Information in your property management software/system (PMS) is pushed out to your website and keyless lock system, and information from your website and keyless lock system is pushed back into your PMS.
By Robert Castles
In the business world, it’s sometimes easy to forget that the end customer is still a human being. Consumer technology has spoiled us, in a good way, and now users are demanding the same level of customer experience and problem-solving from business applications as they get from the technologies ubiquitous in their day-to-day personal lives. This leaves companies on the hook to deliver an “app for that” in every area of their business.
