By Preethi Menon
The rise of smart devices along with the recent pandemic has significantly revolutionized the business landscape. The technological advancements in customer experience has enabled organisations to acquire, engage, and retain the customer with ease. Customers today look at their smartphones as the go-to device for almost everything.
By Mark Ellis
By any measurement, 2020 has been an unusual year, and though it sounds a bit cliché at this point, the term unprecedented rings true. It isn’t easy to make too many definitive statements about the current state of mobile marketing,
