By Mike Fong

The last decade was largely defined by the interplay between the positives and negatives of new technology. During this period, smartphones became ubiquitous, making it easier for us to connect with people and information, but also making it easier for outsiders to collect information about us. At the same time, the AI boom sparked untold insights, but also created a rush to exploit the vast amounts of data companies were collecting.

 

By Emma Jones

Historically, operators have tended to dismiss guest-facing theme park apps as ‘nice-to-haves’, only of interest to the marketing department, and offering limited, tough-to-quantify ROI. But times, and guest expectations, change. As we welcome a new decade, it’s always interesting to ponder what the next ten years might have in store for the attractions industry. What will future visitors expect? What innovations will we see?