By Abdo Riani

Building a startup doesn’t begin the day app developers start coding. In fact, with the right team, the easiest part of launching a startup can be building the product. The hardest part is identifying what should be built that your target buyers need and will pay for. Before hiring an app developer, your job is to validate and invalidate hypotheses about user persona, customer expectations, features and pricing.

 

By Carlos Asuncion

A little vigilance helps retailers reduce and prevent three of the most common kinds of mobile app fraud. Consumers love paying for goods and services with their smartphones. But as more retailers release their own mobile apps with in-store payment options, the threat of fraud must be carefully considered. Retailers offering in-store purchasing through a mobile app should be aware of major card-not-present fraud schemes.