By Almitra Karnik
While the concept is easy to understand, I find that a company’s original instinct is often to get more users. Acquisition is always a goal, but it’s time to make the change to focusing on retention. It’s no surprise that it costs more to gain a new customer than it does to keep an existing customer.The key to mobile app success is retention, not acquisition. While initial downloads are impressive, to grow, brands need users to continue to uhe keyse their apps.
By Jennifer Spencer
According to Statista, there are more than 2.2 million apps available for iOS users and more than 2.1 million on the market for Android users. A report published by App Annie found that the average smartphone owner uses an average of 30 apps each month and nine per day, with most users spending well over two hours each day on their apps. Needless to say, apps have become an integral part of our daily lives, so it’s no surprise that major corporations and small startups alike have made their development a central part of doing business. Alas, not all apps can be successful.
