By Carolyn Crist
(Reuters Health) - Apps that prompt users to stand up and move every hour or to aim for a certain number of daily steps do help people add movement and exercise to their daily routines, a recent trial suggests. For the study, users of an app called MyHeart Counts were assigned to four coaching interventions, and each intervention helped increase step counts by a few hundred steps per day, according to the report in The Lancet Digital Health.
By Zac Johnson
Mobile technology is redefining the online consumer experience. A few years ago, the steady proliferation of mobile users was overlooked by many brands. Today, mobile users can no longer be ignored, since they account for over 52% of all internet traffic. Brands need to understand the latest trends in mobile marketing to reach customers effectively. Many brands are investing in progressive web apps (PWAs).
