Mobile app growth and revenue to remain strong in 2021
By Richard Harris
Mobile apps are changing every year, and the rapid improvement in mobile technology is constantly opening up new opportunities. With that in mind, brands that fail to keep up with the latest developments will quickly fall behind the competition. In this article, we’ll take a look at three of the most notable mobile app development trends for marketers and other stakeholders to keep in mind throughout 2021. Don’t hesitate to check out our website for more information if you want to learn more about professional iPhone app development.
Making predictions for mobile advertising in 2021 is challenging, given how much the industry has changed in 2020 and the uncertainty ahead. Lockdowns and social distancing in 2020 accelerated the rise of digital, allowing many mobile apps to increase downloads and revenue.
Even if the COVID-19 crisis comes to an end in 2021, mobile app growth and revenue will remain strong, as scores of people across the globe who started using mobile apps more in 2020 will continue using them in 2021. In-app purchasing may rise even further as global economies begin to recover from the pandemic. The increased popularity of mobile apps in 2020 has increased the understanding among brands that this channel should be at the forefront of their presence, driving an increase in in-app marketing.
However, as more people start going back to work in-person and other sources of entertainment open up, apps may face increased challenges in retaining users and finding new users. The savviest app marketers will turn to tactics like remarketing, incrementality testing, and app clips attribution to stand out and drive continued success.
Mobile app growth
App marketers’ 2021 challenges will be compounded by the expected release of the ATT framework in iOS 14, which will affect the measurement in particular. There are several significant unknowns yet to be clarified, but what is clear is that the changes will echo across measurement, media cost, media mix, remarketing, and machine learning-driven ad platforms. In the absence of IDFA, more focus will be placed on various other forms of measurement, especially aggregated measurement, in addition to incrementality, probabilistic modeling, and web-to-app attribution models.
Ultimately, change drives innovation, and in 2021 measurement will adapt to a new privacy-centric reality that diminishes the unsavory elements of personalized advertising while maintaining the more favorable elements, to allow data-driven performance marketing to continue to thrive."