4 Mobile App Marketing Trends For The Year 2019
By Harikrishna Kundariya
The emergence of trending technologies has played a significant role in mobile app development. The marketing methods have also changed. Here, we have highlighted mobile app marketing trends for 2019. Are you someone who is the owner of a mobile app development firm? OR Are you someone who is working as an app developer for a long time? Then, you must be knowing that mobile app development is such a volatile field. Therefore, the trends keep on changing every now & then.
The emergence of various trending technologies has also played a significant role in this aspect. With the change of guard in mobile app development, the marketing methods have also changed. What was popular some year ago, might not even get considered today. So, work that out now.
Every year the app marketing trends keep getting varied. So, as an app developer, you need to keep up the pace with that. Otherwise, you will get thrown out of the competition, without a pinch of a doubt. Therefore, it becomes essential for you to be aware of the latest trends in the market.
Taking this scenario into consideration, we have decided to write this blog. In this blog, we’re going to provide you with mobile app marketing trends for the yeat 2019 which will seal the deal for you. So, why wait for anything special to happen? Let’s get straight into details, right now.!
Mobile App Marketing Trends 2019
1. Wireless 5G Is On The Way
Many experts suggest that the 5G Network Will Make An Impact On Mobile Apps. 5G will be 20 times faster than the 4G network. Its minimum speed will be 20GB/sec. With the emergence of 5G, you will be able to download large applications in a matter of a few seconds.
So, in the upcoming years, mobile app developers don’t have to worry about time constraints. Therefore, app marketing will get revolutionized. Thus, app marketers should now devise their strategy accordingly. The app developers should concentrate on making the application flawless.
2. Segmentation, Targeting & Positioning
The idea of Segmentation, Targeting & Positioning (STP) is not a brand new one. It takes its basis on the classic principal of marketing — the 4P’s - Plan, Product, Promotion. As an app marketer, you need to place the product in front of the audience & then, price it as per the needs.
The app marketer needs to segment the audience. Nowadays, personalization is the go-to tactic to attract people. That’s where categorization of the audience can prove beneficial for you. By doing this exercise, you should be able to know your target audience. It will help you in the end.
You must have heard about the micro-moments. When you can understand the user behavior, you can place the Ad of your app in the micro-moments. It will help you to increase the number of downloads. It will also help you to boost your brand among the audience. So, watch out for that.
3. AI & Machine Learning
Integration of AI & Machine Learning into your mobile application will help you to create an effect of personalization. As the user will get familiar with the application, you will get a lot more insights about user behavior. Based on that analysis, you can market the app appropriately.
App marketer should make use of technologies like AI & Machine Learning. It will help them to send a personalized recommendation to users. For making it a reality, you should know the app development basics. That’s where Complete Guide Of Mobile App Development is helpful.
AI & Machine Learning can help you to recognize the user data. With the help of that, you can generate qualified leads and grow your business. You can also work on the App Store Optimization (ASO) by utilizing those technologies. Therefore, start making your plan right now.
In today’s day and age, Chatbots are making a massive impact in the field of mobile application development. Therefore, you should also think about using this incredible technology to your advantage. With the help of Chatbots, you can promote your app within your app or outside that.
You can use messaging apps like Facebook and WhatsApp for this purpose. If you can offer instant messaging channels to your users, then there is a chance to generate more leads. Therefore, app marketers should give importance to these aspects of app marketing in 2019.
Nowadays, when mobile apps are making all the right noises, it becomes essential for all the business owners to be aware of the mobile application marketing trends for the year 2019.
Taking this idea into consideration, here we have tried to provide you with mobile app marketing trends for 2019. It will be helpful to the Best Mobile App Development Company NYC USA.