By Chris Smith

Many product owners invest money in app development to increase profit and get more clients. Nowadays, it’s a great idea because most people use smartphones almost for everything – making photos, ordering, communicating, sharing files, etc. According to Statista, half of the worldwide web traffic from mobile devices.But app development is a complex process that requires a lot of effort and expense. Eventually, there aren’t guarantees that an application will become popular and bring high profits to its owner. The market is full of various types of apps, and competition is very high. Besides, the users’ requirements are growing. Customers want to use the best applications with seamless usability and smooth working.


By Tulika Bose

The words India and mobile first are synonymous – in advertising lingo you almost never hear one without the other. And for good reason - consumers across India and the wider APAC region are increasingly reliant on their mobile devices – from entertainment during lockdown through casual games, catch up TV and social media, to booking taxis, checking the weather, searching for lunch bargains and paying for groceries. And the undisputed queen of Asian mobile user engagement – the mobile app. In fact the mobile app is so ubiquitous across APAC that over 75% of digital users consume all their social media, lifestyle, travel, news and utility content on apps.1